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| MISSION |
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To build relation with Customer by ensuring higher level of satisfaction and hence greater retention. |
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| Facilitates easy interaction between customer and dealer. |
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Provides for immediate resolving of any issues raised by customer |
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Effectively co-ordinates between sales, service and Ford India Ltd., |
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Intimates customer on Service appointments and follow through action taken |
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| FUNCTIONS OF DCRC (Dealer Customer Relationship Centre) |
- Proactive Customer contact
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- Service Reminders & Appointment Scheme
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- Concern Resolution to Satisfaction
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